Welcome to 4C
Instilling Confidence, Curiosity,
Consistency & Courage
COMMERCIAL
STRATEGY
Developing business growth strategies with a focus on long-term commercial success.
INTERNATIONAL
GROWTH
Facilitating successful international business growth to capitalise on new global markets.
SPECIALIST
CONSULTANCY
Delivering deep customer insights and pragmatic business acumen to maximise competitive advantage and drive revenue growth.
By your side unlocking commercial success
4C Global delivers sustainable commercial growth through strategy and business development consultancy services.
It is our mission to support leadership teams in the global Oil & Gas, Marine and New Energy markets with intelligent, well-informed commercial solutions that help you compete more effectively, so you stand out from the crowd.
Our goal is to help you achieve sustainable growth. Fast.
Free Discovery Call
Let's grab a FREE 45 minute discovery call to discuss your current challenges right now
What People Say
We engaged 4C in July 2020 to work with the team at Well-Safe Solutions to carry out a review of our business development procedures, stakeholder engagement plans and input into our IT requirements for Business Development purposes. This assisted us to refine our procedures and processes and continue advancing our business. Finlay is a very enthusiastic, likeable, and approachable individual and we were very pleased with the service received from 4C Global Consultancy
Phil Milton CEO, Well-Safe Solutions
Finlay’s intrinsic market knowledge, deep understanding of client requirements and ability to view deals from a client’s perspective gives him the leading edge against his competitors. He understands how buying decisions are made, has the confidence to challenge, and the consistency to always deliver on promises. His straight talking, honest, and upfront approach allows for very easy engagement.
Laurie Philips Well Team Leader, AGR Well Management
Enerpro engaged 4C Global to broaden our client database, increase visibility and support business strategy and commercial processes. I was always very hesitant to engage with a consultancy but right from the outset I knew Finlay had the same vison, passion and drive to succeed as I do. He is honest, trustworthy, and always available to support Enerpro when needed. I have no hesitation in recommending 4C Global.
David Wade Managing Director, Enerpro
Finlay is a well-rounded consultant with over 20 years-experience leading critical sales pursuits in the both international finance and energy sectors. When discussing and implementing change strategies, he is a reliable interlocutor, and I would recommend 4C Global to any potential clients who may need their services.
Jonathan Borg Managing Director, Bluhull Marine Agency Ltd
I have turned to Finlay for many years in the pursuit of various commercial opportunities around the world. He has a highly developed network, understands his clients’ needs and a proven ability to produce lasting results.
Kane Liddelow Partner, Captar Holdings
Finlay has a very strong commercial and technical understanding of developing business. His unrivalled sector knowledge in terms of understanding how the supply chain engages with the market helps companies to maximise opportunities and drive business success.
Steve Bowyer Founding Director, Decipher Energy
Finlay understands the power of building strong relationships. Working with clients to deliver tailored commercial strategies and solutions and staying up to date on the dynamics within the market, allows the companies that he represents to succeed in a differentiated way.
Matt Nicoll UK Commercial Manager, Swire Energy Services
I have known Finlay for many years and worked closely with him at Diamond Offshore. In that time he displayed a passion to build strong customer connections and a drive to seek out mutually beneficial outcomes that establish and preserve long lasting relationships. Finlay has a warm approachable character with a customer focused can do attitude and I would have no hesitation in recommending him or working with him again in the future.
Richard MaleGlobal Senior Vice President, Contracts and Marketing, Diamond Offshore Drilling Inc, Houston, Texas
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